Season 2 of Can We Go Live? opened with a martini-fueled bang. And who better to kick it off than salon social strategist and unapologetic glam queen Jewel Vincent of Modern Day Social?
A year ago, she was a solo show. Now she is running a four woman content powerhouse that is reshaping how hair salons think about social media.
The One Year Reunion (Yes, That Was Their First Ever Meeting)
Host Brayden Lee and Jewel first met on Season 1. Apparently, many cocktails later, they are back to celebrate their one year anniversary. Between inside jokes and a slightly cursed celebrity silhouette game, this episode is not just a catch up. It is a case study in how niching down can blow up your business in all the right ways.
“I didn’t expect this kind of growth,” Jewel admits. “But when I chose to niche into hair and beauty, everything shifted. The content got easier. The clients became aligned. And we could finally scale.”
Niche Down, Scale Up: Lessons from Modern Day Social
Jewel’s pivot into the hair space was not just personal. Though it helps when you are the most diva girl you’ve ever met. It was strategic. By narrowing her focus, she was able to go deep instead of wide. She built systems, hired a team, and started delivering content that does not just look good but drives actual return.
“Before, everything lived in my head,” she laughs. “But to grow, I had to create systems. Even though I’m chaos coded type B.”
From custom content shoot days to miked up stylist moments, her team now delivers a full funnel experience for salons. That includes viral Reels, nurturing education pieces, and smart email strategy. She is also not shy about ditching fluff.
“A pretty hair photo just doesn’t cut it anymore.”
Ditching the Follower Obsession
One of the most important takeaways from the episode is Jewel’s rejection of vanity metrics.
“Twelve thousand followers won’t pay your rent,” Brayden jokes. Jewel agrees.
Instead, Modern Day Social focuses on moving eyeballs through the funnel. First comes the trend driven Reels. Then come the education and value posts. Finally, they push for conversion through email or bookings.
She even breaks down their mix of calls to action. That includes clickable links, cheeky comment prompts, and open ended questions that invite connection.
“It’s not always about driving traffic,” she says. “Sometimes the goal is just conversation.”
What Makes Social Media Work in 2025
According to Jewel, here is what is working right now:
Trend focused Reels that stop the scroll
Miked up value driven videos that build trust
Email as the place to actually sell
Caption copy that feels natural, not salesy
“We don’t really do sales content on socials anymore,” Jewel says. “That belongs in the inbox.”
One Final Mic Drop: The Ten Thousand Dollar Digital Makeover
To wrap things up, Jewel announced one of the Can We Go Live? giveaways. It is a digital makeover from YSS that includes a full website or rebrand.
“If I was going to win anything,” she says, “this would be the one.”
Want In?
Comment “makeover” on any Can We Go Live? post to enter. Then check your DMs and submit your email to confirm your entry. Entries close on November 30.
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